Findable

Seven of nine small business owners I surveyed want to be found through search and AI, yet skip SEO entirely. The barrier is not motivation, it is a technical knowledge gap. I audited six real small business posts, mapped the distance between how owners write and how search reads, and ran a live Wizard of Oz test on a working business to prove the concept before designing anything. From there I built two personas, three complete user flows covering roughly 24 screens, and a full high-fidelity prototype, annotating every screen with the reasoning behind it. I directed the visual system as well as the experience: colour, type scale, iconography and UI states.