Global Bistro
A full rebrand of a Mediterranean restaurant with loyal customers and no brand to match them, from research and identity through packaging, environmental displays and a designed and prototyped website.
Giving a Mediterranean restaurant the brand its food already deserved
Global Bistro had the loyalty and the flavor but not the brand to match. I led the full rebrand: on-site research, competitive analysis, persona-driven positioning, and a visual identity built on the Syrian arch and eight-pointed star. That identity carried through brand guidelines, a logo system, packaging, signage and environmental displays, under the line "More Than a Meal. It's a Moment." I also designed the website across multiple pages in Figma and built a working prototype, so the digital experience was tested rather than assumed. The environmental work is where the identity is doing the most work: arched niches, a food light-box wall, and greenery that turn the brand into a room you can stand inside.
