US Botanic Garden
A full visual identity system for the United States Botanic Garden museum, spanning logo, poster, website, and mobile web, designed to inspire visitors to value and protect plant life.
A living identity system for a national museum
A full rebrand of the United States Botanic Garden museum: visual identity, poster series, website, and mobile web, each taken from research and moodboards through digital execution. The goal was a simple, adaptable identity that reflects the museum's mission of inspiring visitors to value and protect plant life.
