Velorea
A premium wellness tea brand taken from strategy and identity through packaging and retail to a working e-commerce site that I designed, built and launched.
Building a wellness tea brand that sells stillness, then shipping the store
Velorea is a premium wellness tea brand I built from the ground up, for consumers who want luxury without losing calm. I developed the name, the full visual identity, packaging, retail concept and the marketing strategy, and directed the lifestyle imagery using advanced AI tools while keeping every creative decision my own. Then I designed the e-commerce experience properly: statement of intent, six page proposals, information architecture, a user flow from homepage through blends to cart and checkout, and wireframes for every page. I did not stop at a prototype. I built the site and took it live, so the shopping experience was tested against reality rather than clicked through in Figma. Recorded while live, since retired.
