Design with intention.
Rula Bashi is an Art Director and Interaction Designer based in Virginia, in the Washington DC metro area (DMV). With 15+ years of experience in art direction, brand systems, and UX/UI design, she currently serves as Art Director at Guidance Residential. She is completing an MA in Interaction & UI/UX Design at the Academy of Art University. Her work spans visual identity, brand strategy, digital experience, and interaction design.
E X P E R I E N C E
Aug 2022 - Present
Nov 2020 - Aug 2022
July 2018 - Nov 2020
Art Director - Guidance Residential
Senior Graphic Designer
Graphic Designer / Marketing
Jun 2018 - Jul 2018
Graphic Designer - ABT Associates
Jun 2017 - Jul 2018
Consultant Creative Manager - Adham Solutions
Oct 2016 - May 2017
Graphic Designer - Maden Technologies
In Progress
MA in Interaction & UI/UX Design at the Academy of Art University in San Francisco, California
W H Y C H O O S E M E
Design that earns trust and delivers results.
15+ years, senior level
I have directed brand and design for 15+ years, agency-side and in-house, for clients from NASA to the largest US Islamic home financing provider.
Art direction meets formal UX
Few designers pair 15 years of creative direction with a graduate MA in Interaction and UX/UI. That range lets me lead both the vision and the build.
AI-fluent, human-led
I direct advanced AI tools to work faster and explore more, while keeping every creative decision and the final craft my own.
Bilingual and culturally fluent
Bilingual in English and Arabic, I design brand experiences that land across global and cross-cultural audiences.
