Global Bistro
A full rebrand for a beloved Mediterranean restaurant, from a Syrian arch logo system to packaging, signage, and environmental displays.
Client:
Global Bistro
Role:
Art Director, Brand Strategy & Visual Identity
Date:
July 8, 2023
Preview
https://webflow.com/
Rebranding a beloved Mediterranean restaurant into the premium name it already earned
Global Bistro had the loyalty and the flavor but not the brand to match. I led the full rebrand: on-site research, competitive analysis, persona-driven positioning, and a visual identity built on the Syrian arch and eight-pointed star. I delivered brand guidelines, a logo system, packaging, signage, and environmental displays under the line "More Than a Meal. It's a Moment."
