Guidance - MASCON Convention
Diamond-tier visual brand environment for Guidance Residential at MASCON 2025, the MAS Annual Convention in Chicago, 50,000+ attendees at McCormick Place. Directed 25+ on-brand assets, from the entrance LED wall to architectural column and window slings, digital lead totems, sky bridge and hotel lobby displays, and two full event presentations.
Directing the visual brand for a 50,000-attendee national convention
As Art Director at Guidance Residential, I directed the entire visual brand environment for our Diamond-tier sponsorship at the MAS Annual Convention (MASCON) in Chicago, 50,000+ attendees at McCormick Place. My team and I delivered 25+ on-brand assets: the entrance LED wall, digital lead totems across the venue, architectural column and window slings, hotel sky bridge and lobby displays, two full event presentations, and a full set of email banners, social ads, carousels, and reels. That consistency across every touchpoint, on time, is the work I love most.
