Velorea
A premium wellness tea brand built end to end, from naming and identity to packaging, website, and campaign.
Client:
Academy of Art University
Role:
Brand Strategist & Designer, AI-Assisted
Date:
September 14, 2023
Preview
https://webflow.com/
Building a wellness tea brand that sells stillness
Velorea is a premium wellness tea brand I built from the ground up, for consumers who want luxury without losing calm. I developed the name, the full visual identity, packaging, website, and the marketing strategy. I directed every creative decision and executed the lifestyle visuals using advanced AI tools, paired with real activations like pop-up tastings and QR-linked meditations.
